Privacy Policy

How we protect and handle your personal information

Effective Date: January 1, 2025

Last Updated: January 1, 2025

1. Introduction

Aura Life Management Inc. ("we," "our," or "us") operates the Peptide Ledger website (peptideledger.com) and related services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the site.

2. Information We Collect

2.1 Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

  • Register for a provider account
  • Contact us through our support email
  • Subscribe to newsletters or updates
  • Participate in surveys or feedback forms
  • Use our AI search functionality

2.2 Usage Information

We automatically collect certain information when you visit our website, including:

  • IP address and geographic location
  • Browser type and version
  • Device information
  • Pages visited and time spent on site
  • Search queries and interactions with our AI system
  • Referral sources

2.3 Healthcare Provider Information

For healthcare providers accessing our professional tools, we may collect:

  • Professional credentials and license numbers
  • Medical specialty and practice information
  • NovaMed system integration data
  • Clinical usage patterns and preferences

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our website and services
  • To process provider registrations and verify credentials
  • To respond to your inquiries and provide customer support
  • To improve our AI search functionality and content recommendations
  • To send administrative information and service updates
  • To analyze usage patterns and improve our services
  • To ensure compliance with healthcare regulations
  • To protect against fraudulent or unauthorized access

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our website, including AI services (Gemini, Perplexity), hosting providers, and analytics services.

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and monitoring
  • Access controls and authentication requirements
  • Secure hosting infrastructure
  • Regular backup and disaster recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Account information: Until account deletion or 7 years of inactivity
  • Usage data: Up to 2 years for analytics purposes
  • Support communications: Up to 3 years
  • Healthcare provider credentials: As required by applicable regulations

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a portable format
  • Objection: Object to certain processing of your information
  • Restriction: Request restriction of processing

To exercise these rights, please contact us at support@peptideledger.com.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These may include:

  • Essential cookies: Required for basic website functionality
  • Analytics cookies: Help us understand how visitors use our site
  • Preference cookies: Remember your settings and preferences
  • Performance cookies: Help us improve site performance

You can control cookie settings through your browser preferences, though this may affect site functionality.

9. Third-Party Services

Our website integrates with third-party services to provide enhanced functionality:

  • Google Gemini AI: Powers our Ayuva® clinical responses
  • Perplexity AI: Provides research-backed information
  • NovaMed: Healthcare provider authentication system
  • Google Scholar: Academic reference linking

These services have their own privacy policies, and we encourage you to review them.

10. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Aura Life Management Inc.

Email: support@peptideledger.com

Website: peptideledger.com

For privacy-specific inquiries, please include "Privacy Policy" in your email subject line.